Monday, September 22, 2014

Tips for Better Online Shopping

Shopping online has become a modern trend as it eliminates the need for waiting in long queue for purchasing a product online. Some worry that their credit card details may be given to a wrong person. Some believe that shopping online is better and safer than shopping in person or over the telephone. With the e-stores offering Free home delivery, Product replacement, etc., Online shopping has become a most preferred way of shopping nowadays. Here are some tips for a better shopping experience online.

Be Secure:

Be Secure
Millions of dollars are spend everyday in online shopping over the world. There are people who are trying to steal some from it, Be sure you are not a victim to them. When visiting a site to purchase anything online, ensure that the site is secure. Nowadays Phishing attacks are getting popular as shopping online is getting popular. So to ensure that the page you are visiting is secure, look for a tiny padlock icon over the beginning of the url in your browser's address bar. Also the site is secure if there is "s" as "https" and not "http" as seen on the picture.

Paying with Credit or Debit Card?


Paying with Credit or Debit Card
When shopping online, sites offer different modes of payment. Among them Credit and Debit card are the most preferred way by people. And here comes another question on what mode of payment to prefer, Credit or Debit card? It's advisable to prefer Credit card rather than Debit Card. Because Debit card draw directly from your bank account, so in case if your debit card details get in wrong hands, they may do much more damages to your finances than in the case of Credit card. So, prefer credit card for payment when shopping online.

Nowadays most credit card companies offer single-use credit card numbers for the purpose of online shopping, that expires after a single purchase, avoiding being misused even if the credit card details get's into wrong hand. And only the credit card company knows the account that these credit cards are linked to.

Shopping with Coupon Codes:

Shopping with Coupon Codes
Hope you got some idea on choosing secure sites and making secure payments online. Now let's look into the way of purchasing your favorite products with reduced price online. Yes it's possible! Earlier we got coupons through newspaper, magazines or through our nearest store to avail discount when purchasing something.

Now with the advent of Technology/ Electronic ​coupons, it's possible to purchase your favorite products online at reduced/discount price. First you need to find a Coupon providing website. Then access the shopping website (where you want to use the coupon) through the coupon providing site. And select a deal to get the coupon code. Use those coupons or deals  during the checkout process on the shopping website to avail the discount.

Some final tips to be more secure:

  • Add a Phishing filter to your browser as extension to avoid being a victim to phishing scams. These filter warn you when entering a insecure site. A simple google search will yield you with various phishing filters to compatible with your browser.
  • When purchasing online, use credit card with online fraud protection. Many credit card company offers protection against purchases made with your credit card without your consent.
  • Always keep a record of the purchase details that includes the time, date, receipt number, and order confirmation. It's better to take a hard copy of it.
  • Email scams are increasing nowadays, So be aware of them. Never reply to mails asking your credit/debit card details to send money to your account.

Hope you had some idea on making your online shopping a Better one :) See you in next post buddies..
Image credit: iosphere, stuartmiles

Friday, September 19, 2014

SEO and SMO are Two Different Techniques

SEO and SMO are Two Different Techniques
The terms Search Engine Optimization (SEO) and Social Media Optimization (SMO) are often confused as being synonymous. It must be for the word 'optimization' which creates the illusion that these terms are interchangeable. This is a false trend, and both these terms are visibly different from each other with regards to their meanings. You can achieve good SEO even if you are not doing so well in the SMO department and vice versa. On the other hand, it is possible that the progress of SMO will be directly linked with the progress of SEO. To clarify things in a better way, let us see what SMO and SEO are and how they differ.

What is SEO?

SEO is the utilization of search engine results page (SERP). It is the calculated placement of frequently searched and commonly used words and phrases in the web content. These frequently searched words and phrases are called keywords and key phrases. SEO is a marketing strategy which is used to amplify site traffic, sales of the product, marketing of brand and reorganization on part of a company or a person. When a user intends to do a search on internet, he inserts the keyword or key phrase into Google, Yahoo! or MSN, which are the commonly used search engines. SERP displays a list of top 10 pages which show the highest relevance with the keyword or key phrase. In other words, the best optimized websites will be displayed as the top 10 pages. In most of the cases, the websites which make it to the top 10 displayed pages have achieved SEO.

Benefits of Achieving SEO:

Websites which achieve SEO will appear more frequently than the others and they will be more popular and better trusted among the users of internet. This is valuable for the PR of a site. The PR of a site is ranked from 1 to 10 on the logarithmic credibility scale. The PR value of a site is directly proportional to its credibility. A site with better credibility will charge more for posting ads.

Now let's take a look at SMO.

What is SMO?

SMO makes full use of all forums of social media for the marketing and publicity of web content, a product or a brand. Bookmarks, news, pictures and video sites also play a role in advertising through SMO. SMO disseminates web content on popular social media sites like Facebook, Digg, Twitter, Businesswire and Youtube. The intended use of SMO is to amplify site traffic, product and affiliate product sales and to achieve subscribers.

How to Achieve SMO?

Unlike SEO, SMO is not gained by the strategic placement of keywords and key phrases. Doing so definitely helps, but this is not the key principle for achieving SMO. Rather, it is achieved by producing eye-catching, innovative and influential web content which can grasp the attention of a user. If an audience finds the content interesting, he will share or post it. If the content gains popularity, it will appear on top social media bookmarking sites like Digg and StumbleUpon.

Cut to the chase: Despite using different strategies and techniques, both SEO and SMO are often applied simultaneously to market the same content. Using these strategies prudently will make your content popular on social media sites and will make it appear on top ranking on search engines.

Image Credit: hywards



Author Bio:
I am Jeniffer, editor at Key Difference. Am passionate about SEO services, Technology, Email Marketing Services, Mobile Application Development, Marketing Consultant, etc. I wish to share my knowledge with others and jump into blogging.

Thursday, September 18, 2014

7 Best Practices of Knowledge Management


7 Best Practices of Knowledge Management
If your organization is implementing a formal knowledge management strategy for the first time, it is essential that you give good thought to what you want that strategy to accomplish and the types of tools you need to reach your goals. What you do at this formative stage will determine how well your company is able to reap the benefits of knowledge management. Here are seven best practices that will help you structure and implement an effective knowledge management strategy.


Identify your organization’s knowledge

What knowledge is contained in your organization and where is that knowledge currently stored? Knowledge is not just a singular phenomenon. It includes explicit knowledge, which is documented and easily transferable; implicit knowledge, which is not documented and usually resides in people’s brains; and embedded knowledge, which is built into various processes and procedures. An effective knowledge management strategy takes into account all of these types of knowledge.

Set goals and priorities

What do you want your knowledge management strategy to accomplish? Is your goal to improve customer service, operations, or intra-organizational collaboration? If you have multiple goals, what are the priorities? Having clearly defined goals and objectives will help you pick appropriate tools, set tasks and responsibilities, and determine metrics to measure how well your system is working.

Make knowledge creation, identification, and sharing easy

A knowledge management system will only benefit your organization if it is easy to use. The goal is to reduce your employees’ cognitive load and time spent on low-level tasks, not to increase them. Give your employees access to the information they need and provide opportunities for them to collaborate. Also, keep everything in one place—don’t require employees to use different systems to access information related to customer service, sales, and marketing, for example.

Create a knowledge sharing culture

A knowledge sharing culture is one that cultivates the sharing of knowledge across the organization with the goal of making the entire organization more productive. It recognizes that there is a difference between information and knowledge, and strives to transform the former into the latter. It is an environment where collective knowledge is valued over individual knowledge, where failure is seen as an opportunity to gain new knowledge, and where working collaboratively is the norm.

Use what you do know to discover what you don’t

Knowledge management is not just about gathering an organization’s knowledge into a centralized location so that it can be used by all employees. It’s also about recognizing the gaps in that knowledge and working to fill them. In an environment where innovation is essential to success, no business can afford to think it already knows it all.

Think long-term

Ideally, the strategy you implement now will support your company’s growth into the future. Think about what types of knowledge management tools you may need down the road and leave space for them in your current implementation.

Use appropriate technology

Many knowledge management software packages are available, ranging from bare-bones to tricked-out. The features you need will depend on your goals and on the resources you have to devote to them. Before investing in the first knowledge management system you find, do your research and select the one that most closely reflects your objectives. Remember that flexibility is one of the top features of any application.

Implementing a knowledge management strategy is one of the best steps you can take to move your business to the next level. Following these seven best practices will help you identify, define, and carry out a strategy for business success.
Image credit:sheelamohan



Author Bio:
David Miller is an educational researcher who has vast experience in the field of teaching, Online testing and training. He is associated with prestigious universities and many leading educational research organizations. He’s also an ed-tech veteran, currently pursuing research in new Knowledge base software and contributing author with ProProfs.

Wednesday, September 10, 2014

Consumer Regulation Guide for Online Businesses [Infographic]

The Consumer regulations guide for online businesses. Getting your online terms and conditions right!

Guide For Online Businesses

[Waterfront Solicitors LLP provide expertise in Commercial Contracts. Designed by Reflect Digital]

Monday, September 8, 2014

How the Cloud Optimizes Your Business


How the Cloud Optimizes Your Business
Technology continues to grow by leaps and bounds, especially when it involves information technology for businesses. Always needing to know the best solutions for their IT operations, businesses everywhere are looking for answers. In today's high-tech world, cloud computing is quickly gaining momentum as the best way to improve business operations and productivity. When it comes to IT support and managed IT services, cloud computing offers businesses many key advantages.

Telecommuting Services

With the popularity of mobile devices growing by leaps and bounds, more businesses than ever are now looking at telecommuting as a way to not only save money, but also allow their employees to work from home or handle aspects of the job while on the go. Cloud computing allows employees to easily access data on their mobile devices, and it also allows employers to more easily hire off-site workers. By doing so, operational costs are reduced since the employer does not need to provide a physical work location for employees.

Outsourcing Services

Cloud computing allows for additional savings by making outsourcing even easier. Business activities such as customer service can be outsourced offsite or even overseas, making this a much more cost-effective option. By not having to do in-house hiring and provide a work location, thousands and sometimes millions of dollars can be saved.

Access Control

One of the biggest advantages to cloud computing is the safety of data. With hackers and scammers everywhere, IT support is made safer and more secure through the use of cloud computing. Physical servers are constantly being targeted by criminals hoping to gain access to personal information of customers or confidential information from businesses, so it's imperative to have a secure system in place. Cloud computing provides peace of mind when it comes to managed IT services, making sure tighter security is in place and access to files, data and other information is made safer than ever.

Data Duplication

When physical servers need to be used for data duplication, costs can be extremely high. However, cloud computing can solve this problem by performing the same tasks using virtual servers rather than physical ones, saving a business additional money on their managed IT services. Many businesses need to have multiple copies of information available in order to keep business operations streamlined, so using cloud computing allows this to be accomplished for pennies on the dollar compared to more traditional methods.

Business Relocation

As today's business world is prone to change, many businesses decide to relocate due to business trends or to save money. For businesses using traditional servers, relocation can be expensive as well as time-consuming. However, with cloud computing relocating becomes much easier and less expensive. Rather than taking time to set up new servers and other IT equipment, a business can instead relocate and almost immediately pick up right where it left off at its previous location.

With all of these reasons, it's no wonder cloud computing has achieved its current level of popularity. Keeping data safer, lowering costs and making business operations easier than ever before are just a few of the many reasons smart businesses everywhere are making cloud computing their first choice.

Image credit: ddpavumba

Latest Posts:

 

About Me

My Photo
Arun Prasath
Hi friends Iam Arun, A 3nd year College student of Manakula Vinayagar Institute of Technology Puducherry, India. And also Iam a blogger who blogs on the following blogs,
View my complete profile

Do Not Copy!

Creative Commons License
DailyTipsNdTricks by arun is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.